On page 32, number 3 March 2010 the official organ dell'ASAT, "Tourism and Hospitality in Trentino", appears on a vaguely pink background, an interesting article titled "The Trentino Dolomites discovered by ANSA, forgotten by the Internet. " The columnist innocently and says candidly that the Dolomites, search engine optimization, appear to be predominantly Belluno, and then only at the end of South Tyrol, Trentino. The expression used, "look with the lantern some Trentino", expresses dismay all alone for what happens on the network. If the result is to see our less fortunate neighbors and acquire the best Belluno visibility ....." dolomite "....., would hardly necessary to ask, in the appropriate explanations and justifications, we want action to be brought forward by the representatives of the interests, on all hosts. On the other hand, in this respect, the internet is very helpless and attacked. Just us add to our company and promotional sites, some keywords, some tags (eg France, Cote d'Azur, Nice, etc..), And here in a short time some ignorant and inexperienced navigator will be led to believe that San Martin and Primiero be kissed by the Mediterranean sun on the French Riviera!
But is not that we want to dwell on this. What we wonder is whether it is better, in the tourism sector and as concerns us, use the term "Trentino" or the word "Dolomiti". This certainly is a winning combination if used within the territorial limits of Italy or so. (..... Although it may seem obvious vigilance is needed, the article clearly shows the periodic ASAT, never give anything for granted !!....) Trentino and its brand of the butterfly is able to carve out their own space and consideration, even if the shadow falls across the South Tyrolean red eagle, against which little can. Instead, we have the feeling that just beyond the borders of Italy this combination is not so stated, so victorious. The farther away, the more the Trentino fades, is enveloped in thick fog of geographical distance, the traces are lost. The Dolomites anywhere in the world but give us a geographical indication, even approximate, but reliable. And 'this is not well defined geographical area, not necessarily tally with the provincial borders, to be our ...." "...( Heimat in the most narrow of the German term). We have had confirmation in our travels. To the question - "Where do you come from?" If you answer "Trentino" we say nothing, if we respond - "From the Dolomites" - most of the actors manages to frame a geographical area, the more informed and educated damage even environmental and historical information. We find this attitude quite normal, of course, when we are on vacation. Administrative boundaries not matter to tourists, if not for mere curiosity when, for example, motorcycle riders will make the usual souvenir photo in the plate boundary between the Veneto and Trentino Pordoipass ......
The question, and in this sense we await comments or considerations, whether it is better, relations with the foreign market, to speak of the Dolomites in the background and put the word Trentino. On the other hand, the Garda is now a promotion to three (Veneto, Lombardy, Trentino), just to have visibility and carve out a slice of the market. The area of \u200b\u200bthe Dolomites, in this respect is not moving. The proof is that there is, we are aware, a trademark, shared and recognizable, which can be used (along with symbols to regional or local) within a defined area, no specification for items produced within the same and so on. It 'true that the administrative division of the dolomite is neither easy nor desirable facilitate these operations. This division is to be found in the historical reasons and also language in the recent past, the division was even between different states. But we continue to ask ourselves whether, proceeding towards the era of globalization, it is now the case of assets for a joint promotion, administrative area, but no longer tied to the Dolomites in general. If Bolzano may still emerge at all (until?), Trento alone is not representative, Belluno and reels to emerge while you take all the "visibility" dolomite and arrives to give the impression to the world stage that Cortina is in the Trentino-Alto Adige (although, for the honor of truth, until 1923 it was really .....).
